D.O.A. C.A.L. Jerk Baits

Plump, heavy body Diamond-shaped tail Lifelike movement Plump, heavy body makes it easy to rig and cast long. Diamond-shaped tail (5-1/2'' only) delivers likelike movement with every twitch. Rig on a wide-gap worm hook or jig head. 13 pack.

Gary Yamamoto Senko - 6''

Tested and proven on California lunkers, Gary Yamamoto?s Senko has quickly become a sensation throughout the United States. The Senko?s salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. It?s not magic, but it?s pretty darn close. 5 pack.

Gary Yamamoto Senko - 5''

Salt-impregnated Casts llike a bullet Unique fall when fished weightless or wacky style Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. Yamamoto Senkos are not magic, but pretty darn close. 5"; 10 pack.

Zoom Soft Plastic Baits - Trick Worm

There are plastic baits, and then there are Zoom baits. The difference is undeniable. Want proof? Just take a peek into your favorite tournament angler's tackle box, and start counting the Zoom bags. For those who lay it on the line every time out, there can be no other choice. Every Zoom soft plastic bait is wholly realistic, super-soft to the touch (for the extra action needed to pull that reluctant money fish) and salt-impregnated to hold even the most tentative bite. Excellent on a wacky or shaky style rig, the floating Zoom Trick Worm is the perfect finesse bait for covering heavy vegetation or structures where bass are hanging around just waiting to be seduced. Trick Worms wiggle, shake and dance with just the slightest rod twitch. 6-3/4"; 20 pack.

Zoom Soft Plastic Baits - SS+ Lizard

There are plastic baits, and then there are Zoom baits. The difference is undeniable. Want proof? Just take a peek into your favorite tournament angler's tackle box, and start counting the Zoom bags. For those who lay it on the line every time out, there can be no other choice. Every Zoom soft plastic bait is wholly realistic, super-soft to the touch (for the extra action needed to pull that reluctant money fish) and salt-impregnated to hold even the most tentative bite. If you're not fishing lizard baits like Zoom?s SS+ Lizard, then you are missing out on some great action. Most lizard baits are especially deadly during the spring when they are looking to ambush spawn nests, but the SS+ Lizard's high-action tail and appendages combined with its lifelike look make it effective all summer long. Length: 6"; 9 pack.

Zoom Soft Plastic Baits - Swimmin' Super Fluke

Salt-impregnated to hold even the most tentative bite Enhanced it with a swimming paddle tail Recommended for schooling bass or as a search tool that's handy for locating fish There are plastic baits, and then there are Zoom baits. The difference is undeniable. For those who love to fish?and catch?there can be no other choice. Every Zoom Fluke is wholly realistic, super-soft to the touch (for the extra action needed to pull that reluctant money fish), and salt-impregnated to hold even the most tentative bite. Zoom has taken one of the most popular and effective fishing lures to date and enhanced it with a swimming paddle tail. The Zoom Swimmin' Super Fluke is a true swimmer and is recommended for schooling bass or as a search tool that's handy for locating fish. For schooling bass, race the Zoom Swimmin? Super Fluke back to the boat, just under the surface. Or, fish a weighted swimbait hook and swim it deeper in the water column. The Zoom Swimmin' Super Fluke's soft texture makes it perfect for rigging with an exposed hook for weedless applications. Length: 4-1/2". 5 pack.

Zoom Soft Plastic Baits - SS+ U-Tale Worm

There are plastic baits, and then there are Zoom baits. The difference is undeniable. Want proof? Just take a peek into your favorite tournament angler's tackle box, and start counting the Zoom bags. For those who lay it on the line every time out, there can be no other choice. Every Zoom soft plastic bait is wholly realistic, super-soft to the touch (for the extra action needed to pull that reluctant money fish) and salt-impregnated to hold even the most tentative bite. The SS+U-Tale Worms are another one of Zoom's truly-impressive big bass baits. Deadly on virtually any rig and under any conditions, the SS-U-Tale Worms U-shaped tail creates the strike-enticing flutter and vibration big bass almost always react to. Size: 6''. 20 pack.

Zoom Soft Plastic Baits - Mini Salty Lizard

There are plastic baits, and then there are Zoom? baits. The difference is undeniable. Want proof? Just take a peek inside your favorite tournament angler's tackle box, and start counting the Zoom bags. For those who lay it on the line every time out, there can be no other choice. Every Zoom soft plastic bait is wholly realistic, super-soft to the touch (for the extra action needed to pull in that reluctant money fish) and salt-impregnated to hold even the most tentative bite. Length: 4". 15 pack.

Zoom Soft Plastic Baits - Salty Chunk and Tiny Salty Chunk

Load your tackle box with some of the hottest soft plastic baits in the industry. Zoom baits are preferred by tournament fishermen for their uncanny fish-producing ability. And once fish bite into this lifelike, super-soft and salt-impregnated lure, they'll fight to hang on. These incredibly productive colors set the standard for other lure makers. If you've never tried Zoom baits, be sure and tie one on. From that moment on there'll be plastic baits, and there'll be Zoom baits. Salty Chunk - 2-1/2"; 5 pack Tiny Salty Chunk - 1-7/8"; 6 pack

Zoom Soft Plastic Baits - Old Monster Worms

There are plastic baits, and then there are Zoom baits. The difference is undeniable. Want proof? Just take a peek into your favorite tournament angler's tackle box, and start counting the Zoom bags. For those who lay it on the line every time out, there can be no other choice. Every Zoom soft plastic bait is wholly realistic, super-soft to the touch (for the extra action needed to pull that reluctant money fish) and salt-impregnated to hold even the most tentative bite. If you?re looking for a big worm with the right action to entice the biggest bass, then look no further than Zoom?s Old Monster Worms. The Old Monster?s long, ribbon tail flutters, pulsates and flat out attracts the strike. Size: 10-1/2''. 9 pack.

Zoom Soft Plastic Baits - Brush Hog

There are plastic baits, and then there are Zoom baits. The difference is undeniable. For those who lay it on the line every time out, there can be no other choice. Every Zoom soft plastic bait is wholly realistic, super-soft to the touch (for the extra action needed to pull that reluctant money fish) and salt-impregnated to hold even the most tentative bite. Length: 6". 8 pack.